Luke Tan

Luke is a published author, plant-based nutrition coach and athlete. Originally based in Melbourne, Australia, he was formerly a strength and conditioning coach for Australian Strength Performance. After watching a documentary on animal cruelty, he turned vegan overnight. Having been a 1kg a day meat eating bodybuilder and strength coach, the paradigm shift in thinking challenged him to relearn what he thought he knew about food.
Luke went on to be certified in plant-based nutrition. He has then coached and brought plant-based fitness models to competition. To further advocate empowered and conscious living, Luke has since published the book “A.W.A.K.E and Alive: Harness your physical and mental potential through a plant-based lifestyle”.
As an athlete, Luke has competed as a vegan and placed in natural bodybuilding competitions in Australia, and in the US with team Plantbuilt. In 2017, he competed with Plantbuilt again as a CrossFit athlete.

In 2013 he formed Evolved Generation a brand based in Australia comprising of plant-based athletes, entrepreneurs and health professionals. Now based in Singapore Luke is also the founder of Live Green Live Lean. Both brands promote plant-based health, fitness and athleticism. His latest project was being the co-host of the Plant Fit SummitLuke’s vision is to create a culture of fit, healthy and conscious individuals, being the change they wish to see in the world.

Education & Qualifications:

  •  Bachelor of Arts in Communication (RMIT University)
  •  Advanced Certificate in Training and Assessment
  •  A.B.N.L.P Accredited NLP Trainer
  •  Master Ericksonian Hypnotherapist
  •  Crossfit Level 1 Trainer
  •  Certificate in Plant-Based Nutrition
  •  Certificate in Plant-Based Sports Nutrition
  •  Certificate in Plant-Based Elite Sports Nutrition
  •  ACE certified trainer
  •  Former Progressive Calisthenic Certified Instructor
  •  Former Australian Weightlifting Federation Level 1 Sports Power Coach
  •  Former Hardstyle Kettlebell Certified Instructor (Aus)
  •  Former Thump and Punchfit Certified Boxing Instructor (Aus)
  •  Former MMA Fitness Instructor (Aus)

Fitness Specialisation: Plant-based nutrition for health, fitness and performance. Mindset empowerment and motivation


Former Position: PICP Level 2 Strength Coach, Level 3 Strength and Conditioning Coach for Australian Strength Performance, BioSignature Practitioner, Life Coach



Co-Founder/Co-Host Plant Fit Summit

Prana On Sponsored Athlete/Advocate

Speaker for 2016 PlantPure Summit

2017 Naturally Fit Games (Austin, Texas), CrossFit Competitor

2015 Crossfit Bukit Timah Games, 1st Place

2015 Plantbuilt Team Captain (Male bodybuilding)

2015 Naturally Fit Games (Austin, Texas), Physique Novice Class, 1st Place

2013 ANB (Victoria) Fitness Model (O30), 2nd Place

2013 IFBB Physique competitor

2010 INBA (Victoria), placed 2nd Runner Up (Novice) and won ‘Best Routine/ Poser


Hobbies: Reading and always learning, listening to electronic music, DJ-ing

Favorite Workout Type: Olympic lifting, gymnastics and obstacle racing

Favorite Food: Mounds of tropical fruit and checking out new vegan cafes

Most Common Food: Big bowl of oats with fruits, nuts and seeds with plant-based milk

Personality: Easy going, outgoing, warm and energetic