Overview
“I’ll think about it.”
“I need to ask my husband.”
“I can’t afford it.”
If these are the responses you keep getting, the issue is usually not what most coaches think it is. It is not simply that people do not have money, that the market is too saturated, or that you keep attracting the wrong prospects. More often, sales fall apart because the prospect was never fully convinced before the offer was presented. The failure did not happen at the end of the conversation. It happened in the way trust was built, value was perceived, and the decision was led from the very beginning.
That is where The 5-Figure Income Blueprint for Fitness and Wellness Coaches comes in. No more patching the problem with random sales tips, guru reels, price cuts made in panic, or vague advice like “just be more confident.”
This course is designed to help coaches achieve a 5-figure income with a proven blueprint for positioning themselves in a crowded market, standing out without relying on hype, making sales feel like a natural extension of great coaching, and building longer-term client value. In other words, less winging it, less awkward price reveals, and a lot more trust, certainty, and confident buying decisions without sounding pushy.
This is for a wide range of coaches, from those who are introverted or have little to no sales experience, to those who are currently leading a team and want stronger conversions, better consistency, and more business growth.
INSIGHTS
- Transform your psychology around sales so it becomes a source of certainty, not discomfort
- Unlock a style of selling that is authentic to who you are, not who you think you need to be
- Build the kind of trust and credibility that makes prospects feel certain before the consultation even begins
- Shift from chasing attention to attracting the right prospects who are already aligned with your value
- Create a seamless journey that moves people from first impression to full commitment
- Learn how to position your offer so powerfully that the price feels justified in the mind of the prospect
- Eliminate common objections by creating belief, trust, and emotional certainty earlier in the process
- Build a predictable system that increases conversions, deepens client value, and expands your income
- Course Date:
6th June 2026 (Sat)
9am to 5pm
- Course fee:
Early Bird: S$250 (Ends 30th Apr 2026)
Regular: S$300
Module 1: The Inner Game of Becoming Great at Sales
Most coaches do not struggle with sales because they lack talent, but because they carry limiting beliefs around it. Many assume they need to be more extroverted or naturally persuasive to sell well. In reality, great coaching is one of the strongest foundations for great sales because both require the ability to build trust, understand people deeply, ask the right questions, and guide someone toward a better decision.
What they will learn:
- How to shift from selling to serving through empathy, clarity, and confidence
- Overcome the mindset blocks that stop coaches from selling confidently
- Learning how to sell in a way that feels natural, authentic, and aligned with who they are
Module 2: The 3C Framework for Winning Prospects Before the Consult
Closing does not begin when pricing is presented. It starts from the very first touchpoint. In this module, participants will learn how to use social media and personal branding through the 3C Framework of Character, Competency, and Credibility to become someone prospects know, like, trust and respect before the consultation even begins.
What they will learn:
- How to use content strategically to pre-frame the sales conversation
- How to close half the sale before meeting the prospect
- How to transform audience attention into hot leads and real conversations
Module 3: The 6P Framework for Closing With Confidence
Closing should not feel awkward, forced, or aggressive. In this module, participants will learn a step-by-step framework to guide prospects toward a confident buying decision. The 6P Closing Framework helps coaches lead the conversation with clarity, uncover real needs, recommend the right solution and ask for commitment in a natural and high-trust way
What they will learn:
- How to structure a sales conversation from start to close
- How to present the offer with confidence and clarity
- How to close more consistently using a repeatable framework
EDUCATOR
CJ Lee
CJ Lee is recognized as one of the only fitness business mentors in the region to be invited by multiple academies, conferences and industry platforms across several countries to teach business growth, leadership and career development in the fitness industry.
He is the Co-Founder of MOVE Private Fitness – Southeast Asia’s largest premium personal training studio brands. What has fueled the company’s growth is a proven and repeatable sales system that has enabled MOVE to scale across multiple markets without relying on guesswork or one-off wins.
With 17 years in the fitness industry in multiple countries, CJ is known for turning real-world experience into practical frameworks that help coaches, leaders and fitness entrepreneurs improve sales, leadership, positioning, retention, and long-term career growth. He is also known for his infectious energy and engaging delivery, making every session practical, dynamic, and far from a boring lecture.