Greater communication for Coaches - powerful retention and adherence tools for fitness professionals

Why undertake this program

The art of coaching requires a method and system of communication based on proven principles. You will gain a great understanding in applying key concepts such as:

  • Methods and stages of listening
  • Formulating intelligent and relevant questions
  • how to build rapport and trust
  • leadership skills

 Only after establishing the backbone of the art of coaching can we truly appreciate the science of it. That is where the magic of this program lies. We will cover key theories in a meaningful and practical way so that you can integrate what you learn right away to great effect.

After this program, you will walk away with skills not just for your coaching practice but also for life.

Take the leap now to greater levels of communication and leadership


  • This course is designed to give you an edge over all other fitness professionals by focusing on true coaching mastery and how to coach with purpose. You will learn skills that will equip you to become a more influential and effective coach.
  • If you are just starting in the industry this course will provide a great platform for you to flourish by equipping you with techniques that will build the confidence you need to flourish as a coach.
  • If you are an experienced coach this course will enhance your knowledge by adding new strategies to enhance your coaching ability as well as influencing and gaining new clients.
  • Coaching is culture. Create an environment where clients can flourish, be empowered and remain active for longer

We focus so much time in gaining technical knowledge but so little time in learning how to share this knowledge to others. It is time to take your coaching to an influential and effective new level.


  • This course was designed to give you an edge over all other fitness professionals by focusing on a set of invisible skills that will equip you in become a more effective coach.
  • Learn from international educator Filipe Pereira
  • Online Course: 4 sessions, 3 hours/session 

    Week 1: To Be Confirmed
    Week 2: To Be Confirmed
  • You will receive all LIVE session recordings post completion of the course.
  • You will receive a course manual and twelve (12) templates to be used during the course and into your practice on various topics such as Personality profiling, coaching strategies, performance language design etc .
  • Exclusive access to Filipe in between live sessions should you have any questions

    Ongoing continuous reading material relevant to the course sent by email every month

    Access to two (2), one and a half (1.5) hour webinar on Adaptability skills and Growth Mindset  including worksheets to be used during and post webinar as well as your own practices.

  • NEW Special PRICE available during this period

    Originally $575 Early Bird, Regular $650

    NOW ONLY $399!!!

  • 1.1 ACE CEC’s


Module 1

‘Your coaching style – Theory and science behind coaching’  (2 Hours)

We will cover the theory and science behind communication and how that relates to motivation in relation to autonomy; purpose and mastery. Understand what values are as to create higher levels of rapport, trust and a clear vision within their own fitness career.

Module 2 

‘Personalized coaching – Learning Styles and preferences’  (4 Hours)

Coach with purpose is designed to make you a better communicator to your clients. We all have preferred learning styles and by tapping into the power of personality typing we can customise and personalise the way we coach for all our clients. After all each client is unique and a unique approach is required

Module 3

‘Language of coaching – Powerful communication for retention and performance’  (4 Hours)

This is where we explore technical elements of coaching .Here we delve deep into how best to communicate to clients or our group during a session to maximise their progress and results.We take what we have learned in modules 1 and 2 and in particular how to incorporate personality typing into sessions to create the ultimate client (and coach) flow experience.

Module 4  

‘Facilitating Feedback, understand motivation’ (2 Hours)

Ways to facilitate feedback before, during and after a session As the powerful saying goes ‘Feedback is the breakfast of champions. This additional pillar of coaching is based on the ‘feedback loop consisting of: We cover the methodology and science behind crafting feedback to enhance the motivation from coach to client or group.

Video of Coaching with purpose

Fitness Educator

Filipe Pereira

Filipe Pereira, PTA Global CPT, NASM CPT, ACE CPT, ASCA CSCS, has worked in the fitness industry for over 15 years in Canada, Ireland, UK and Asia. He started his career in 2003 in London managing group class studios and rebranding from Holmes place to Virgin Active, worked in senior management roles in Fitness First Asia, as well as boutique club Gravity. He is currently a Senior Master Trainer and program developer with Functional Training Institute @ftiglobal and the founder of Fortitude FPI in Portugal.